The Coven

The Coven is a restaurant branding project that conjures the mystique of Salem’s history into a spellbinding dining experience. Drawing inspiration from old apothecary labels and gothic typography, I designed a visual identity that feels both magical and hauntingly elegant. From the logo to menu layouts, every element was crafted to transport diners into a world of potions, rituals, and enchanted meals. This project showcases my ability to design immersive brand experiences that captivate and engage, leaving customers with a sense of wonder and a story to tell.